Privacy Policy

Last updated: July 8th, 2024

Applied Humanity Inc. ("Company", "we", "us", or "our") operates the Parafoil platform, accessible from parafoil.co. This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service and tells you about your privacy rights and how the law protects you.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you create an account, participate in a meeting or use another product or service that integrates our Services (e.g., Google Calendar, Microsoft Outlook and Teams, Slack, and Zoom Calendar and Messaging), communicate through our text chat feature, use our calendar integration or email invitation feature, provide feedback, make a purchase, communicate with us via third-party platforms, such as LinkedIn, Twitter, Facebook, and Instagram, request customer support, explicitly opt into our collection of specific data from you or otherwise communicate with us. The types of personal information that we may collect include your name, username, email address, postal address, phone number, account login information for our accounts and accounts on video conferencing platforms, profile photo, your image and/or voice, social media profile ID, user presentations, text chat communications, feedback on our Services, hashed payment card value and other payment-related information, like your billing address, and any other information you choose to provide.

Information We Collect Automatically During Interactions with Us

When you access or use our Services or otherwise interact with us, we automatically collect, or process on behalf of our customers, certain information, including:

Meeting Information: Certain features and integrations of our Services will collect meeting details, including the names and email addresses of invitees and participants without a Parafoil account, the meeting subject and description, meeting audio and visual files from a user's video and audio input and output, meeting location, and any included meeting access details, like the meeting ID. Except where the meeting chat and notifications are disabled, unavailable or unsupported, we notify users in the video conference that the meeting is being measured and data is being collected, and we provide details on why, along with an opt-out option. We provide notice giving meeting attendees an opportunity to opt out of the collection of meeting information, except where meeting chat and notices have been disabled or are unsupported.
Transactional Information: When you purchase our Services, we collect information about the transaction, such as Service details, purchase price, and the date of the transaction.
Activity, Device and Usage Information: We collect information about your activity on our Services and how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers and hashed email address, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services. If you download any of our mobile apps, we may access information you have stored on your mobile device operating system. For example, with your permission, we may access photos or videos from your mobile device or calendar information from your mobile device's calendar.
Approximate Location Information: We collect your approximate location information from calendar invitations as well as from your IP address, as described below.
Information Collected by Cookies and Similar Tracking Technologies: We (and those who perform work for us) use tracking technologies, such as cookies and web beacons, to collect information about your interactions with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and other tracking technologies we use, and the choices available to you, see the Your Choices section below.

Information We Collect from Other Sources

We also obtain information about you from other sources. For example, we may collect information from the video conferencing platforms you use, from third-party data brokers who provide us with audio and visual data sets, or from other users, such as when they refer our Services to you. We may also collect personal information from third parties who use our Services to provide their own products and services or that integrate our Services into their products and services, such as those that integrate our Services into the social media filters they offer.

Information We Derive We may derive information or draw inferences about you based on the information we collect. Examples of information we may derive or infer include the following:

Analytics: We use audio and visual information to score user's affect and behavior during meetings and to produce analytics, like users' individual talk times;
Demographics: We also use audio and visual information, as well as other information like language, to infer certain demographic characteristics about users, which we use to improve our models and increase the accuracy of their output. We also infer users' role during a meeting, such as the client or team manager;
Company Affiliation: We use users' names and email addresses to identify them during meetings and to infer company affiliation, which enables us to compile metrics on each company's participation during a meeting;
Meeting Characteristics: We use meeting scheduling information to infer characteristics of a scheduled meeting, such as identifying its type or purpose; and
Approximate Location: We use IP addresses to infer users' approximate location.

Use of Your Personal Data

Applied Humanity Inc. may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage your Parafoil Account.
To contact you by email regarding updates or informative communications related to functionalities, products, or contracted services, including security updates.
Monitor and analyze trends, usage, and activities in connection with our Services and generate reports with our analysis, including real-time reports and alerts;
Make inferences and derive information about users and their organizations, including for purposes of compiling metrics about an organization's or user's participation in a meeting, as described above in Information We Derive;
Provide, maintain, and improve (consistent with your account settings) our Services, including maintaining user accounts with us and using information to train and improve our models within our Services;
Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
Respond to your comments and questions and provide customer service;
Communicate with you about products, services, and events offered by Parafoil and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);
Personalize your experience with us, including by tracking your preferences on our Services;
Send you technical notices, security alerts, and support and administrative messages;
Debug to identify and repair errors in our Services;
Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Parafoil and others;
Comply with our legal and financial obligations; and
Carry out any other purpose described to you at the time the information was collected.

Sharing Your Personal Data

We may share your personal information in the following situations:

With Service Providers to monitor and analyze the use of our Service.
With business partners to offer you certain products, services, or promotions.
With other users when you share personal information or otherwise interact in the public areas with other users.
Parafoil Users. We disclose information with other users, including sharing real-time reporting and analytics with other meeting participants, as well as additional reporting after the meeting.
Vendors and Service Providers. We make personal information available to our vendors, service providers, and consultants who perform services on our behalf, such as companies that assist us with web hosting, data storage, data analytics, payment processing, fraud prevention, customer service, and marketing and advertising. We may also allow users within an organization to access aggregated user data.
For Marketing Purposes. If you provide a review, testimonial, or feedback about our Services, or post content in another public area of our Services, the public/other users of our Services may be able to see this information, or we may share this information publicly.
Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We may disclose information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
To Protect the Rights of Parafoil and Others. We may disclose information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Parafoil, our users, the public, or others.
Professional Advisors. We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
Corporate Transactions. We may disclose personal information in connection with, or during negotiations of certain corporate transactions, including any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Consent. We make your personal information available to third parties when we have your consent or you intentionally direct us to do so.
Aggregated Data. We may disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.

Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. To do so, these entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by Parafoil and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. You can opt out of cookie-based advertising on our website by clicking the "Cookie Settings" button below and following the prompts. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser's cookies.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, visit www.aboutads.info/choices. For individuals that reside in the European Union, visit http://www.youronlinechoices.eu/. You may also change your settings using the consent management tool ("Cookie Settings") on our Services. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

In addition to cookie-based ad targeting, we may disclose your identifiers, such as your email address(es) and phone number(s), to some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps. Depending on where you reside, you may opt out of these disclosures by filling out our web form.

Please note, we do not share Meeting Information for the purposes of targeted advertising unless you provide your consent.

Transfer of Information to the United States and Other Countries

Parafoil is based in the United States, and we may process your information in other jurisdictions. Therefore, we, and those that perform work for us, may transfer your information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We provide adequate safeguards for the transfer of information in accordance with applicable law, such as by obtaining your consent, relying on the adequacy decisions from relevant regulatory bodies, or executing Standard Contractual Clauses. Where relevant, you may request a copy of these Standard Contractual Clauses by contacting us at privacy@parafoil.co.

Data Retention

We store information we collect for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. We store your audio and video information, including information derived therefrom, in accordance with our internal policies, but in no case for longer than 2 years. For paid accounts, we will store your data until you (i) stop paying, or (ii) request that we delete some or all of your data.

Your Choices

In-Meeting Choices

During a meeting, you (as a host or meeting participant) can remove Parafoil from the meeting by asking the meeting host to do so in settings.

Customer Experience Program

As part of your account settings, Parafoil offers a Customer Experience Program that you may opt-in to. This program allows Meeting Information to be used for the purpose of improving the features of our Service. You may choose to opt-in or opt-out at any time, via your account settings.

Account Information

You may update and correct certain account information at any time by logging into your account or emailing us at privacy@parafoil.co. If you wish to delete your account, review the "How to Delete My Account" instruction or email us at privacy@parafoil.co with your account information, but note that we may retain certain information as required by law or for our legitimate business purposes.

Cookies

Parafoil uses cookies and similar tracking technologies to analyze use of our Services and how consumers are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject all or some browser cookies. You may also adjust certain cookie settings using the consent management tool on our Services. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Communications Preferences

You may opt out of receiving promotional emails from Parafoil by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Additional Disclosures for Individuals Residing in Certain U.S. States

Numerous states, including California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures ("State Privacy Laws"). If you are a resident of one of these states and to the extent Parafoil is subject to the State Privacy Laws, this section applies to you.

Additional Disclosures

Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. Below, we use a table to explain this same information in accordance with the State Privacy Laws. The table describes our data practices now and over the past twelve months.

Collection, Use, and Disclosure of Personal Information for Business Purposes

Category of Personal Information	Categories of Recipients	Use of Personal Information
Identifiers (such as your name, contact information, and device identifiers)	Vendors and service providers, Our corporate affiliates, Law enforcement or others involved in legal proceedings, To protect the rights of Parafoil or others, Professional advisors, In connection with a corporate transaction, With your consent or at your direction	Provide, maintain, and improve our Services; Personalize your experience with us; Process transactions and send you related information; Send you technical notices, security alerts, support messages, and other transactional or relationship messages; Respond to your comments and questions and provide customer service; Debug to identify and repair errors in our Services; Communicate with you about products and services offered by Parafoil and provide news and information that we think will interest you; Monitor and analyze trends, usage, and activities in connection with our Services; Make inferences and derive information about users and their organizations; Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Parafoil and others; Comply with our legal and financial obligations; and Carry out any other purpose described to you at the time the information was collected.

Personal Information that we "Share," "Sell," or use for "Targeted Advertising"

Some of our advertising and analytics activities may constitute "sharing" or "selling" or use of personal information for "targeted advertising" under certain State Privacy Laws. In order to advertise our Services to you and better understand, improve, and personalize our interactions with you, we share and sell the following categories of personal information to the following categories of third parties:

Category of Personal Information	Categories of Third Parties
Identifiers (such as cookie IDs or a hashed version of your email address)	Marketing and advertising partners
Commercial information (such as purchases you make on the Site)	Marketing and advertising partners
Internet and electronic network activity (such as pages you view and links you click on our Services)	Marketing and advertising partners
Employment information (such as the type of company you work for and your role within the company)	Marketing and advertising partners
Inferences drawn from information you provide us, information we collect from other sources, Transaction, Activity, Device and Usage, Approximate Location Information (such as the city where you live based on your IP address), and Information Collected by Cookies and Similar Tracking Technologies	Marketing and advertising partners

Other Details About our Information Practices

We collect personal information directly from you (for example, when you place an order on our Services), automatically when you access or use our Services, and from third-party sources, each described in more detail in the Collection of Personal Information section above. We do not collect information that is considered "sensitive" under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. We do not knowingly sell personal information about consumers under the age of 16.

Your Privacy Rights

Opt Out of Sales, Sharing, and Targeted Advertising

As described in the Targeted Advertising and Analytics section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Applied Humanity Inc. properties. Some of these activities may be considered "sales" or "sharing" of your personal information or "targeted advertising" under the State Privacy Law that applies to you. You can opt out of cookie-based ad targeting by clicking the "Cookie Settings" button below and following the prompts. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only. If you reside in California, you can also opt out of web-based ad targeting by visiting our website with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control.

Access, Deletion, Correction

Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. To make such a request with respect to your personal information, login to your account and make the desired corrections or deletions. If you do not have an account or were a meeting participant, please reach out to the meeting host to request deletion of a meeting report. Please contact us at privacy@parafoil.co if you have further questions or need assistance.

Appeals

If we deny your request, you may have the right to appeal our decision by contacting us at privacy@parafoil.co. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

To exercise any of the rights listed above, please contact us at: privacy@parafoil.co

Additional Disclosures for Individuals in Europe

If you are located in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, the following section applies to you.

Legal Basis for Processing When we process your personal data as described above, we do so in reliance on the following lawful bases:

To perform our responsibilities under our contract with you (e.g., processing payments for and providing the Services you requested).
When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our Services, conduct data analytics, and communicate with you).
To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

Data Subject Requests

Please see the Your Privacy Rights section above for more information about your privacy rights and how to exercise them. In addition, you may have the right to object to certain processing or request we restrict certain processing. To exercise any of these rights, please email your request to privacy@parafoil.co.

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en
For individuals in the UK: https://ico.org.uk/global/contact-us/
For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

Contact Us

If you have any questions about this Privacy Policy, please contact us at: privacy@parafoil.co